Members of ITS Alaska include those with an interest in advancing ITS deployment in Alaska, especially those in the transportation related industry. Members may represent colleges and universities, government agencies, private companies, and individuals. With a wide variety of members, ITS Alaska is able to carry out its mission: " to promote ITS solutions that improve safety and mobility on Alaska's highways."

A major task of ITS Alaska is to increase ITS awareness in Alaska. Projects utilizing ITS technology in Alaska used to mainly be confined to the Alaska Department of Transportation and Public Facilities and the Municipality of Anchorage. Since 2008, ITS projects are being implemented by private consultants, engineering firms, universities, and other State and Federal agencies. Together with a wide variety of members, the power of cohesion and exchange of information, ITS Alaska can accomplish its goals.